The business side of luxury wedding photography.
My wife Irina and I moved from Ukraine to Portugal and built a luxury destination business from zero: Vogue features, planners across Europe, 20 weddings already booked for 2027. Now I share how, one to one, with photographers ready for the same path.
2024, 2025, 2026: awards by Wezoree
Top 10 Portugal 2024 · World's Best Wedding Photographers 2025 · Top 20 Europe 2026 · by Wezoree
Everyone gets stuck in a different place.
Your portfolio is not there yet
Good work, but not the images luxury couples and planners book for. We decide what to shoot, what to show and what to cut.
A strong portfolio, a quiet inbox
Five to ten weddings a year, while your work deserves twenty.
Invisible where couples look now
Couples scroll Instagram and Pinterest, search on Google, ask ChatGPT and trust their planner. If you are not there, you are not on the shortlist.
No planners in your corner
Every booking starts from zero, because nobody recommends you when a couple asks.
A website and price list that undersell you
Beautiful photographs, but nothing that explains why you, and why at that price.
Inquiries that go quiet
You send the price, then silence. Usually it is the replies, not the price.
Great photographs are only half of it.
The other half is how you are seen, presented and chosen.
Vadim Pastuh
No theory, no fluff. How we went from zero to 20 weddings booked a year ahead.
I shoot with my wife Irina across Portugal, Lake Como, France and Spain, and I run the business side: planners, pricing, ads, the website, AI. Everything I teach I use every season. I will not hand you my playbook to copy word for word, it would not fit your market anyway. I show you the principles behind it and help you build your own version: your country, your style, your prices.
Choose your depth
Portfolio & Pricing Review
90 minutes on Zoom, I review everything before the call
- Portfolio, website and Instagram review
- Your packages and pricing
- One topic of your choice
You leave knowing what to fix first on your site and prices.
Request priceDestination Strategy
Two 90-minute sessions
- Full audit: portfolio, site, Instagram, prices
- One-page action plan for the next 90 days
- How to approach wedding planners
- 7 days of follow-up questions by message, replies within 48 hours
You leave with a 90-day plan to reach planners and destination couples.
Request priceMentorship
4 calls over 90 days + messaging support on weekdays
- 90-minute kickoff: audit and your 90-day plan
- 60-minute check-in calls at day 30, 60 and 90
- One real wedding day with me in Portugal, as my assistant
Travel at your own cost, date from my calendar, with the couple's consent - Planner outreach built with you, for your market
- Your price guide rebuilt with you
- Review of real client conversations
Your offer, prices and outreach rebuilt and tested on real conversations.
Request priceSessions in English, Ukrainian or Russian
All formats in English, Ukrainian or Russian
Founding places: the first three mentees join at a founding rate, in exchange for honest feedback I can share.
Applying is free and commits you to nothing. Press Request price on any format, and I reply with the price and the format that fits you. You decide.
A couple cannot book a photographer they never found.
Vadim Pastuh
The business behind the photographs.
- Moving into destination and luxury weddings
- Working with wedding planners: first contact to repeat bookings
- Pricing, packages and add-ons that raise the average booking
- Google Ads and SEO for destination couples
- Instagram, TikTok and Pinterest: we clean up your grid, choose the right posts and work out how to present them
- Press features and awards as sales tools
Lowering your price is not a strategy.
Changing who sees your work is.
Vadim Pastuh
- You already shoot weddings and want a higher average booking
- You want to work abroad, with international couples and planners
- You moved countries and are rebuilding your business
- You want a clear system for your website, Instagram and inquiries
Whether you charge 1,500 or 4,000 EUR, the principles are the same. The plan is built for your level.
- You are learning camera basics
- You want quick hacks instead of a system
Send the application
Two minutes, nothing to pay.
I reply within two days
With the format that fits you and its price.
We book a date and start
On Zoom, in English, Ukrainian or Russian.
Tell me where you are now
I read every application myself and reply within two days with the best format and payment details.
